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So the moral of the story is that success takes time and it's all in your head. In my first 18 months on Etsy, I made less than $1000. In my second 18 months on Etsy, I made $30,000. What changed? I did. Now, looking back over this whole experience, I've taken inventory of the mindset shifts, the skills, the resources, and the knowledge that has helped me get to this point and I've created an online, self-paced course called Passive Income with Printables. It contains everything I would have LOVED to know when I started.
A year passed. 2014 was drawing to a close and I had made a whopping total of...$186.00 Then, in December of 2014, I decided to put together something that was a little more exciting than a single page printable. I created what I called the "Plan, Do, Review" kit. It was super simple but useful, and yes - assembled painstakingly with Picmonkey. (Pssst! I no longer sell that kit in my Etsy store, but you can get it here for free with this secret link ;) >> Click HERE for the Plan, Do, Review kit.) 

None of the early appearances of the "Happy Birthday to You" lyrics included credits or copyright notices. The Summy Company registered a copyright in 1935, crediting authors Preston Ware Orem and Mrs. R. R. Forman. In 1988, Warner/Chappell Music purchased the company owning the copyright for US$25 million, with the value of "Happy Birthday" estimated at US$5 million.[10][11] Based on the 1935 copyright registration, Warner claimed that the United States copyright will not expire until 2030, and that unauthorized public performances of the song are illegal unless royalties are paid to Warner. In one specific instance in February 2010, the royalty for a single use was said to be US$700.[12] By one estimate, the song is the highest-earning single song in history.[13] In the European Union, the copyright for the song expired on January 1, 2017.[14]
If something is a HUGE seller for you and it is not evergreen, then for sure it is worth updating frequently yourself or by hiring a Virtual Assistant to help. I am not saying you should make everything evergreen or not, just that if you want to keep it truly passive it is best to pick something that is going to stay “in fashion” for quite a while.
This card has optional greetings: Merry Christmas!, Season's Greetings!, Happy Holidays!, Happy Christmas!, Happy New Year!, Have an Ice Day!, Thank You!, Celebrate!, Happy Solstice!, Happy Birthday!, Happy Belated Birthday!, Happy Anniversary!, Happy Valentine's Day!, I Love You!, Get Well Soon!, Congratulations!, You're Invited!, Come to the Party!, Just Saying Hi!, Thinking of You!, [No Caption]