Sarah loves doing whatever she can to help busy moms by providing them with the organizational tools they need. Often customers’ needs are slightly different from her product so she offers customization. This is hard to balance with the overall business because custom work in any business can be very time consuming. Sarah counters this struggle with requiring a minimum amount for custom products so that each order is worth the time she puts in.
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In that moment, I realized that if I really believed that I had created something amazing, something that I knew would help people, then I had to stick to it. I knew that there was probably a million more people out there who would LOVE my Life Binder as much as the 50+ people who had bought it in the last 30 days, but it was MY job to make sure they knew about it.
Artist Notes: This is a humorous birthday card especially for dog lovers. It features a colour photographic image of a Jack Russell Terrier Dog leaning forwards with his paws and nose cutely resting on the arm of an office chair. The text above the photo reads 'I've been pondering life, the universe and all that, and I've totally worked out what's most important ...' And inside it reads '... You and cookies, although not necessarily in that order' 'HAPPY BIRTHDAY'
This card has optional greetings: Happy Mother's Day!, Happy Birthday!, Happy Spring!, Thinking of You!, Thank You!, Get Well Soon!, Happy Anniversary!, Happy Summer!, Happy Gardening!, Have a Nice Day!, Just Saying Hi!, Warm Wishes!, Congratulations!, Good Luck!, You're Invited!, Spring is in the Air!, Welcome Spring!, Happy Easter!, Happy Valentine's Day!, Happy Belated Birthday!, [No Caption]

East Bay Inn has a ton of potential but seems to just miss the Mark. Beautiful room with authentic brick wall and elevated ceiling, then you see the peeling paint, dated tub and plastic toilet in the bathroom. They have a great concept with a daily happy hour but it amounts to a few scatter plates of cheese and veggies and a bottle or two of wine setting out in the lobby. There is a parking lot right next door but it was full, so we ended up sweating our luggage a block and a half from the city lot down the way. Not horrible, but it could be so much more! Great location though.

Pinterest is a great way to market your products, especially on Etsy. Pinterest is a very visual platform and having beautiful pictures of your product in pins is a great way to get some clicks to your shop and products that will hopefully convert into sales! Word of mouth is great too! Tell friends, family, and it’s a good idea to whip up some business cards for your Etsy shop that you can hand out to people you meet if it comes up in conversation.


The real kick in the backside came as I approached the middle of the year. I was getting closer and closer to the Fall season - a time when I knew that I had two big trips coming up - one to Europe and one to the States. I'm a traveling girl. I get on the plane at least once a year. However, this time, I was ready to write a slightly different story for myself. I was ready to feel differently about myself. I had a picture in my mind and in it, I was sitting in a cafe in Paris drinking a latte and feeling successful, feeling at peace because I had a business that was making money even while I was on vacation.

A great tip Sarah shared was to encourage independence in smaller children so they can be playing alone and entertained at least for a short time while you do some work. Sarah has been able to achieve her goal of making a part-time income on her own terms with lots of flexibility. Although she tries to continually create new products, she knows that her business was built to allow for flexibility and put her family first.  So Sarah doesn't stress if she can't add new products for a while.  Her business works for her - not the other way around!

Also, if you are new to this site, I wanted to let you know  that I have a board on Pinterest  that  you might want to follow that has several pins (ideas) by other planner designers, stationery, home office decor,  office supplies and planner freebies that are mostly planner related, you can view that and/or follow here,  Home Office | Planners & Stationery Favs.
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