A little bit about this print. The Christmas Carol is my husband’s favorite Christmas movie/book of all time. Every year around Christmas we are forced asked to watch every version of the movie. Some of my kids like this tradition, others do not (I fall into this category). But it’s becoming a tradition and when I saw this book in the digital library I had to use it.
These next two features are for the Silhouette Studio Designer Edition. I love this feature. There are so many times I want to access an object within several tightly spaced objects and using the rectangle or ellipse selection tool is an exercise in frustration. The flexibility this feature allows in selecting objects is so awesome. This feature gets a 5 star rating.
November came along (5 months after I had launched the Life Binder) and I was packing my bags for Europe. The "cha-ching" sound from the Etsy app on my phone was a part of my daily life now...and life was good. As a single lady with not a lot of expenses, making even $1000 a month in passive income was a game changer. I was able to make better decisions in my business because I was not longer stressed out by money. In fact, I was working less and less, but making more and more.
This is where Pinterest came in. I decided that I was going to use Pinterest as my marketing platform. I wasn't going to spread myself thin across multiple social media arenas. I was going to focus on one, and I knew that Pinterest was the right one for me because it was where I went when I was hungry for printables, so I was familiar with how I could leverage it for my own. Also, Pinterest has this magic fairy dust that is great for businesses - it puts its users in a take-action/shopping frame of mind. When people are on Pinterest, they are typically there because they want to improve some aspect of their life. They are looking for solutions, which often results in a purchase.
Angie, where have you been all my (design) life?! Thank you so so much for doing all of this work and for sharing it with us. Wow. Absolutely incredible collection. Tell me, please, if I want to use a printout of something here as a background image in a mixed media piece, what is the cost? (I am working on a painting series, and one will be donated to an auction for charity; the others may be placed for sale at some point.) Thank you again!
I took off my "printable-creator" hat and put on my "printable-marketing" hat. :) What I found was that marketing demanded as much creativity as actually creating a product, especially when you're marketing on Pinterest. My whole strategy was VERY simple and EXTREMELY effective - I set a goal to create at least one tall graphic every day presenting my Life Binder product. You might be wondering how I was able to keep coming up with ideas. Well, one cool idea I had was to take each page of the Life Binder and create a whole pinnable graphic around that one page. That alone gave me 27 pins to create.
Another surprising video result: Beth Anne found a tutorial video she created for her and Sarah's now-defunct Mommy blog on making cappuccinos at home with a frother. That video has almost 5,000 views on it! Again, this video wasn't promoted in any way, it just sits on their Mommy blog which gets about 10-20 hits per day... so it's essentially dead. The video is getting viewed because it's ranking for keyword phrases on Google and YouTube.
A great tip Sarah shared was to encourage independence in smaller children so they can be playing alone and entertained at least for a short time while you do some work. Sarah has been able to achieve her goal of making a part-time income on her own terms with lots of flexibility. Although she tries to continually create new products, she knows that her business was built to allow for flexibility and put her family first. So Sarah doesn't stress if she can't add new products for a while. Her business works for her - not the other way around!