I wanted to be that girl. Even though I had achieved my first dream at that point where I was able to make all my money online as a virtual assistant basically, I was still trading hours for dollars. I knew that my finances would take a hit as a result of taking a vacation. I did NOT want to feel like my money was running out while I was traveling. I did NOT want to come home broke.
This is where Pinterest came in. I decided that I was going to use Pinterest as my marketing platform. I wasn't going to spread myself thin across multiple social media arenas. I was going to focus on one, and I knew that Pinterest was the right one for me because it was where I went when I was hungry for printables, so I was familiar with how I could leverage it for my own. Also, Pinterest has this magic fairy dust that is great for businesses - it puts its users in a take-action/shopping frame of mind. When people are on Pinterest, they are typically there because they want to improve some aspect of their life. They are looking for solutions, which often results in a purchase.
And so, in June 2015, I released my Life Binder product to the world - meaning I listed it on Etsy and told my email list about it. Then...my phone started "cha-chinging" more than it ever had before! By the end of the month, I had reached $1000 in sales! That blew my mind. I had made more in one month with one product than I had in the last 18 months!
Also, if you are new to this site, I wanted to let you know that I have a board on Pinterest that you might want to follow that has several pins (ideas) by other planner designers, stationery, home office decor, office supplies and planner freebies that are mostly planner related, you can view that and/or follow here, Home Office | Planners & Stationery Favs.
Perennial Planner has provided Sarah’s family with more financial freedom. Since she has little to no overhead she is able to bring home more profits, and that money has helped cover the “extras” for her family. Sarah and her family live a Dave Ramsey lifestyle with no debt. Although her husband provides the primary income, her Etsy shop has worked to cover extra expenses and provide more security.
Well it is also cost effective. A lot less expensive to purchase a download and then print it yourself on your home printer, at your local printshop, or online through a website. I don't know if it's more of an impulse purchase. I think it is attractive to people that like DIY projects. By using a downloadable file you have a lot of options for printing as opposed to only have it printed in one way.
The origins of "Happy Birthday to You" date back to at least the late 19th century, when two sisters, Patty and Mildred J. Hill, introduced the song "Good Morning to All" to Patty's kindergarten class in Kentucky. Years later, in 1893, they published the tune in their songbook Song Stories for the Kindergarten. Kembrew McLeod stated that the Hill sisters likely copied the tune and lyrical idea from other popular and similar nineteenth-century songs that predated theirs, including Horace Waters' "Happy Greetings to All", "Good Night to You All" also from 1858, "A Happy New Year to All" from 1875, and "A Happy Greeting to All", published 1885. However, American law professor Robert Brauneis disputes this, noting that these earlier songs had quite different melodies.
I priced the Plan, Do, Review kit at $10 - much more than any printable price I had listed before. This was a significant baby step because I was learning that a comprehensive collection of printables was something that I could not only charge MORE for, but it was also something that would SELL BETTER. As that kit started to sell more than any of my other "cheap" printables, I realized that people were a lot more excited to buy my $10 product than they were to buy my $2 or $3 products. Somehow I thought that my cheaper stuff would sell faster. I was wrong and in December 2014, because of that $10 kit, I made $254.50 in sales in that one month, which was so exciting for me since I had only made $186.00 the previous 12 months combined!