Well it is also cost effective. A lot less expensive to purchase a download and then print it yourself on your home printer, at your local printshop, or online through a website. I don't know if it's more of an impulse purchase. I think it is attractive to people that like DIY projects. By using a downloadable file you have a lot of options for printing as opposed to only have it printed in one way.
Cover Verse: Happy Birthday, Daughter If you can laugh often, love deeply, and let the dreams of your heart create your tomorrow... Inside Verse: If, no matter how busy life gets, you can find joy and wonder in the little things and a few quiet moments for yourself... If every day you feel as loved, as beautiful, as celebrated as you do today... Then you'll always know the kind of happiness a daughter like you deserves.
Another surprising video result:  Beth Anne found a tutorial video she created for her and Sarah's now-defunct Mommy blog on making cappuccinos at home with a frother.  That video has almost 5,000 views on it! Again, this video wasn't promoted in any way, it just sits on their Mommy blog which gets about 10-20 hits per day… so it's essentially dead.  The video is getting viewed because it's ranking for keyword phrases on Google and YouTube.
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And so, in June 2015, I released my Life Binder product to the world - meaning I listed it on Etsy and told my email list about it. Then...my phone started "cha-chinging" more than it ever had before! By the end of the month, I had reached $1000 in sales! That blew my mind. I had made more in one month with one product than I had in the last 18 months! 
Warner/Chappell disputed the evidence, arguing that unless there was "necessary authorization from the copyright owner", the "Happy Birthday" lyrics and sheet music would still be subject to common law copyright as an unpublished work, and that it was unknown whether the "special permission" from the Summy Company covered "Good Morning to All", "Happy Birthday", or both, thus alleging that the publication in The Everyday Song Book was unauthorized. The company also argued that it was not acting in bad faith in withholding the evidence of the 1927 publication.[39]
This card has optional greetings: Merry Christmas!, Season's Greetings!, Happy Holidays!, Happy Christmas!, Happy New Year!, Have an Ice Day!, Thank You!, Celebrate!, Happy Solstice!, Happy Birthday!, Happy Belated Birthday!, Happy Anniversary!, Happy Valentine's Day!, I Love You!, Get Well Soon!, Congratulations!, You're Invited!, Come to the Party!, Just Saying Hi!, Thinking of You!, [No Caption]
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