I took off my "printable-creator" hat and put on my "printable-marketing" hat. :) What I found was that marketing demanded as much creativity as actually creating a product, especially when you're marketing on Pinterest. My whole strategy was VERY simple and EXTREMELY effective - I set a goal to create at least one tall graphic every day presenting my Life Binder product. You might be wondering how I was able to keep coming up with ideas. Well, one cool idea I had was to take each page of the Life Binder and create a whole pinnable graphic around that one page. That alone gave me 27 pins to create.
My Plan, Do, Review kit continued to sell, but I had another collection of useful templates bubbling in my mind. Before I had even ever started this blog, I had been using a system called the Ultimate Life Binder as a way to keep track of my life. It was my central hub for setting goals, measuring my progress, and generally just being aware of where I was, where I was going, and what I was working on a day to day basis. It was comprised of life-management printables that I had printed out from my findings on the web and some that I had created myself to suit me even more personally.
In 1935, several specific piano arrangements and an unused second verse of "Happy Birthday to You" were copyrighted as a work for hire crediting Preston Ware Orem for the piano arrangements and Mrs. R. R. Forman for the lyrics by the Summy Company, the publisher of "Good Morning to All". This served as the legal basis for claiming that Summy Company legally registered the copyright for the song, as well as the later renewal of these copyrights. A later 2015 lawsuit would find this claim baseless. That specific new lyrics that also included the full text of "Happy Birthday to You", was a copyright on the derivative work. A 1957 acquisition of C.C. Birchard & Company saw Summy Company becoming the Summy-Birchard Company. A later corporate restructuring in the 1970s saw Summy-Birchard becoming a division of a new company: Birch Tree Group Limited.
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