I priced the Plan, Do, Review kit at $10 - much more than any printable price I had listed before. This was a significant baby step because I was learning that a comprehensive collection of printables was something that I could not only charge MORE for, but it was also something that would SELL BETTER. As that kit started to sell more than any of my other "cheap" printables, I realized that people were a lot more excited to buy my $10 product than they were to buy my $2 or $3 products. Somehow I thought that my cheaper stuff would sell faster. I was wrong and in December 2014, because of that $10 kit, I made $254.50 in sales in that one month, which was so exciting for me since I had only made $186.00 the previous 12 months combined!
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A couple of years ago, I shared this post about an incredible resource for printing vintage botanical art prints – Botanicus – the free, Web-based encyclopedia of digitized botanical literature from the Missouri Botanical Garden Library. When I found that resource, I couldn’t believe how many incredible and totally free images were just out there on the web to be printed and framed. It’s a budget decorator’s dream! I really didn’t think it could get any better – BUT IT JUST DID!
Pinterest is a great way to market your products, especially on Etsy. Pinterest is a very visual platform and having beautiful pictures of your product in pins is a great way to get some clicks to your shop and products that will hopefully convert into sales! Word of mouth is great too! Tell friends, family, and it’s a good idea to whip up some business cards for your Etsy shop that you can hand out to people you meet if it comes up in conversation.
Numbers nerd. Guilty. I have always completely geeked out when working in Excel and creating spreadsheets that provide the information I need quickly and easily. I hate wasting my time in activities that do not add value and focus my efforts on being efficient as possible. My desire is to help others do the same! The files I create are tailored to the spreadsheet novice and do all the calculating for you. They are also always formatting to print out just right in case you need a hard copy.