I priced the Plan, Do, Review kit at $10 - much more than any printable price I had listed before. This was a significant baby step because I was learning that a comprehensive collection of printables was something that I could not only charge MORE for, but it was also something that would SELL BETTER. As that kit started to sell more than any of my other "cheap" printables, I realized that people were a lot more excited to buy my $10 product than they were to buy my $2 or $3 products. Somehow I thought that my cheaper stuff would sell faster. I was wrong and in December 2014, because of that $10 kit, I made $254.50 in sales in that one month, which was so exciting for me since I had only made $186.00 the previous 12 months combined!
Videos are a great tool for serving current customers better as well as gaining trust and credibility with new shoppers. Sarah and Beth Anne created a video about how to build a butterfly terrarium and that video has sold more products as well as ranked well on Google for some competitive keyword phrases in their niche! (And isn't Sarah's little girl Lilly adorable?)
About TheSwagElephant: I started The Swag Elephant as I was planning my best friend’s bachelorette party. We were going to Las Vegas and I was super inspired by “the Hangover” and wanted to create some sort of fun accessory for the bachelorette party attendees. I decided to create gold foil temporary tattoos that say “bride tribe” and “wolf pack” and they came out great! They stayed on in the pool and the ladies loved them, especially the bride.
This card has optional greetings: Happy Father's Day!, Happy Birthday!, Happy Belated Birthday!, Have a Great Summer!, Warm Wishes!, Happy Camping!, Go on an Adventure!, Gone Camping!, Enjoy the Great Outdoors!, Good Luck!, Happy Retirement!, You're Invited!, Let's Go Camping!, Thinking of You!, Thank You!, Get Well Soon!, Just Saying Hi!, Have a Great Day!, [No Caption]
I have a bit of a 'vintage ephemera' obsession of late. I am in love with the pretty journals I see on Instagram that use old botany/floral images and vintage ladies. So I have had a look around the internet and found the ten best free vintage ephemera printables / digi scraps sites for use in your planners, smash books, journals, collage art, mixed media and scrapbooks. Have fun browsing, scrapping and journaling through my 10 favourite ephemera freebie sites.
There are also plenty of photo hosting sites you can use to store your image files online, including Google Photos, Dropbox, SmugMug and Photobucket. Most of these sites offer basic free storage for a small quantity of files, and they make it easy to label and organize your images as you see fit. Different sites have different features, but most offer premium paid services that may better suit your needs.
The eyedropper tool copies the color of any single pixel in the editing window and allows you to auto-populate a color wheel and create a custom palette. There’s also a photo analyzer tool to help you identify the dominant color in a photo to make a more informed design choice. Using these advanced editing tools takes some practice, but once you figure them out, you can create high-quality and customized cards from scratch. The biggest downside of this program is the lack of templates and graphics. Although, the included graphics are high-quality and showed no signs of distortion or pixilation when we moved and resized them to fit our test designs. This is a great greeting card software if you have basic design skills and want to create customized cards from scratch.
One of Sarah’s biggest freelance jobs so far has been designing the Brilliant Business Planner! She landed this job by seeing a need for her service and reaching out to Sarah and Beth Anne. This is a great lesson for any entrepreneur — it never hurts to ask. The worst thing that can happen is that someone says no, but on the flip side you could land a great job and a great partnership!
In 1935, several specific piano arrangements and an unused second verse of "Happy Birthday to You" were copyrighted as a work for hire crediting Preston Ware Orem for the piano arrangements and Mrs. R. R. Forman for the lyrics by the Summy Company, the publisher of "Good Morning to All". This served as the legal basis for claiming that Summy Company legally registered the copyright for the song, as well as the later renewal of these copyrights. A later 2015 lawsuit would find this claim baseless. That specific new lyrics that also included the full text of "Happy Birthday to You", was a copyright on the derivative work. A 1957 acquisition of C.C. Birchard & Company saw Summy Company becoming the Summy-Birchard Company. A later corporate restructuring in the 1970s saw Summy-Birchard becoming a division of a new company: Birch Tree Group Limited.
Pinterest is a great way to market your products, especially on Etsy. Pinterest is a very visual platform and having beautiful pictures of your product in pins is a great way to get some clicks to your shop and products that will hopefully convert into sales! Word of mouth is great too! Tell friends, family, and it’s a good idea to whip up some business cards for your Etsy shop that you can hand out to people you meet if it comes up in conversation.
A year passed. 2014 was drawing to a close and I had made a whopping total of...$186.00 Then, in December of 2014, I decided to put together something that was a little more exciting than a single page printable. I created what I called the "Plan, Do, Review" kit. It was super simple but useful, and yes - assembled painstakingly with Picmonkey. (Pssst! I no longer sell that kit in my Etsy store, but you can get it here for free with this secret link ;) >> Click HERE for the Plan, Do, Review kit.)
I took off my "printable-creator" hat and put on my "printable-marketing" hat. :) What I found was that marketing demanded as much creativity as actually creating a product, especially when you're marketing on Pinterest. My whole strategy was VERY simple and EXTREMELY effective - I set a goal to create at least one tall graphic every day presenting my Life Binder product. You might be wondering how I was able to keep coming up with ideas. Well, one cool idea I had was to take each page of the Life Binder and create a whole pinnable graphic around that one page. That alone gave me 27 pins to create.
1) The easiest way to use this printout is to print it out on a full sheet of white sticker paper and if you own a Silhouette Cameo or Silhouette Portrait or other digital cutter you can cut out the to-do lists or planner stickers using their designer software. ( **Please note: You must have the Silhouette Designer Edition software upgrade to open pdfs in your Silhouette. I also have redesigned the template so that the margins are within the “registration” area of your silhouette.
However, because I did not have any clear goals for my store and definitely didn't treat it like a business, it did not make a lot of money. I was okay with that at the time because I had a lot of other things going on. I had just closed down a coffee shop business and was launching a cleaning and babysitting business. That kept me busy during the day and then at night, I'd work on my graphic design business serving clients and tinkering with this blog.
1) The easiest way to use this printout is to print it out on a full sheet of white sticker paper and if you own a Silhouette Cameo or Silhouette Portrait or other digital cutter you can cut out the to-do lists or planner stickers using their designer software. ( **Please note: You must have the Silhouette Designer Edition software upgrade to open pdfs in your Silhouette. I also have redesigned the template so that the margins are within the “registration” area of your silhouette. You will have to spend some time creating the cutlines for the silhouette but this should make creating the cutfile a lot easier.)
November came along (5 months after I had launched the Life Binder) and I was packing my bags for Europe. The "cha-ching" sound from the Etsy app on my phone was a part of my daily life now...and life was good. As a single lady with not a lot of expenses, making even $1000 a month in passive income was a game changer. I was able to make better decisions in my business because I was not longer stressed out by money. In fact, I was working less and less, but making more and more.
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Canva is the best place to design greeting cards if you have a Mac, but you can also use it to create hundreds of other projects, including business cards, flyers, book covers and infographics. In addition to being stylish, Canva’s images are high quality – you can move them around and resize them to fit your design without causing pixilation or creating jagged edges. And if you can’t find the right graphic in its huge library or you want to share a personal photo, you can upload your own. However, Canva is missing some basic photo editing tools, including a cropping tool and a red-eye remover, so you need to edit your images before you upload them. Also, it doesn’t have templates for traditional multi-fold cards like those you find in stores. Instead, it has templates to create flat, postcard-style cards. Another potential drawback is Canva is a subscription service. However, it’s easy to cancel your membership, so depending on the scope of your projects, it can end up costing less than some of the other programs we tested. There is also a decent free version, though it includes limited access to graphics. The service’s excellent support pages make it easy to figure out which membership is right for you or your business – its support information is searchable and detailed.