Sarah lives in Washington State with her husband and three daughters. She creates printable organizational tools and planners and actually took our ideas and inspiration and brought them to life with her work on the Brilliant Business Planner! Sarah has been such a wonderful part of our Brilliant Business Moms community since it first began. She's kind, brilliant, and crazy talented!
If something is a HUGE seller for you and it is not evergreen, then for sure it is worth updating frequently yourself or by hiring a Virtual Assistant to help. I am not saying you should make everything evergreen or not, just that if you want to keep it truly passive it is best to pick something that is going to stay “in fashion” for quite a while.
Every once in a while I'd add a new printable to my store - just single page downloads that I actually hobbled together with Picmonkey. Creating printables in Picmonkey was painstakingly slow work since it's really supposed to be used for graphic editing and creation, but at the time, Picmonkey was the only program I knew. *Fun fact, I'm a self-taught graphic designer and all I use is Picmonkey!
On July 28, 2015, one day prior to a scheduled ruling, Nelson's attorneys Betsy Manifold and Mark Rifkin presented new evidence that they argued was conclusive proof that the song was in the public domain, "thus making it unnecessary for the Court to decide the scope or validity of the disputed copyrights, much less whether Patty Hill abandoned any copyright she may have had to the lyrics". Several weeks prior, they had been given access to documents held back from them by Warner/Chappell, which included a copy of the 15th edition of The Everyday Song Book, published in 1927. The book contained "Good Morning and Happy Birthday", but the copy was blurry, obscuring a line of text below the title. Manifold and Rifkin located a clearer copy of an older edition, published in 1922, that also contained the "Happy Birthday" lyrics. The previously obscured line was revealed to be the credit "Special permission through courtesy of The Clayton F Summy Co.". Manifold and Rifkin argued that because the music and lyrics were published without a valid copyright notice as was required at the time, "Happy Birthday" was in the public domain.
November came along (5 months after I had launched the Life Binder) and I was packing my bags for Europe. The "cha-ching" sound from the Etsy app on my phone was a part of my daily life now...and life was good. As a single lady with not a lot of expenses, making even $1000 a month in passive income was a game changer. I was able to make better decisions in my business because I was not longer stressed out by money. In fact, I was working less and less, but making more and more.
A great tip Sarah shared was to encourage independence in smaller children so they can be playing alone and entertained at least for a short time while you do some work. Sarah has been able to achieve her goal of making a part-time income on her own terms with lots of flexibility. Although she tries to continually create new products, she knows that her business was built to allow for flexibility and put her family first. So Sarah doesn't stress if she can't add new products for a while. Her business works for her - not the other way around!