At the end of that month, I was at a turning point again. I had made $1000 in passive income, yes, but I knew it was mostly due to marketing to my list. How was I going to continue to make that amount in sales? I knew I couldn't keep marketing the same product to my same list month after month. At that moment, I was at a fork in the road where I almost went down the path of "Oh, maybe I'll create something new and sell that next." Luckily, I remembered a piece of advice that prevented me from doing that. I remembered Denise Duffield-Thomas (the Get Rich Lucky Bit#h lady) talking about how women have a tendency to keep creating something new over and over instead of sticking to one core, amazing product and finding endless ways of selling the SAME thing.

We want you, your friends and family to have 1 Happy Birthday/Feliz Cumpleaños. You can email the Happy Birthday song to your friends, burn the Happy Birthday song to a CD, put the free Happy Birthday song on your ipod or listen to the personalized Birthday song on your computer. Or sing the Happy Birthday song yourself. No, sing louder. Let everyone decide who's better, you or the real singer!


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However, because I did not have any clear goals for my store and definitely didn't treat it like a business, it did not make a lot of money. I was okay with that at the time because I had a lot of other things going on. I had just closed down a coffee shop business and was launching a cleaning and babysitting business. That kept me busy during the day and then at night, I'd work on my graphic design business serving clients and tinkering with this blog.

Here and there I shared my Life Binder process on this blog. It truly was the cornerstone of how I was taking 100% responsibility for my life - a life philosophy that this blog is all about. My audience showed a lot of interest in it and I had friends constantly asking me to help them put together their own Life Binders. However, as with anything that we're really good at, I didn't consider turning it into something that other people could buy and use because, well, "it's so easy, anybody can make their own." Hahaha. *Business tip: If you ever find yourself saying that about something that you're good at, please turn it into a product. It could make you a millionaire and make a lot of people's lives better.
Hallmark birthday cards cover every age or milestone—from the cutest cards for first birthdays to 100th birthdays, we have a card for that! You'll also be able to browse Spanish birthday cards (including Quinceañera cards), plus a host of other languages, including French, Italian, Japanese and even Braille. We have hundreds of birthday gift ideas, as well as a huge selection of colorful birthday gift wrap and fun birthday party supplies like napkins and candles, so if you know someone who has a birthday coming up soon, make Hallmark your one-stop shop for all things birthday—minus the cake!

Here and there I shared my Life Binder process on this blog. It truly was the cornerstone of how I was taking 100% responsibility for my life - a life philosophy that this blog is all about. My audience showed a lot of interest in it and I had friends constantly asking me to help them put together their own Life Binders. However, as with anything that we're really good at, I didn't consider turning it into something that other people could buy and use because, well, "it's so easy, anybody can make their own." Hahaha. *Business tip: If you ever find yourself saying that about something that you're good at, please turn it into a product. It could make you a millionaire and make a lot of people's lives better.

I priced the Plan, Do, Review kit at $10 - much more than any printable price I had listed before. This was a significant baby step because I was learning that a comprehensive collection of printables was something that I could not only charge MORE for, but it was also something that would SELL BETTER. As that kit started to sell more than any of my other "cheap" printables, I realized that people were a lot more excited to buy my $10 product than they were to buy my $2 or $3 products. Somehow I thought that my cheaper stuff would sell faster. I was wrong and in December 2014, because of that $10 kit, I made $254.50 in sales in that one month, which was so exciting for me since I had only made $186.00 the previous 12 months combined!
Another surprising video result:  Beth Anne found a tutorial video she created for her and Sarah's now-defunct Mommy blog on making cappuccinos at home with a frother.  That video has almost 5,000 views on it! Again, this video wasn't promoted in any way, it just sits on their Mommy blog which gets about 10-20 hits per day... so it's essentially dead.  The video is getting viewed because it's ranking for keyword phrases on Google and YouTube.
And so, in June 2015, I released my Life Binder product to the world - meaning I listed it on Etsy and told my email list about it. Then...my phone started "cha-chinging" more than it ever had before! By the end of the month, I had reached $1000 in sales! That blew my mind. I had made more in one month with one product than I had in the last 18 months! 

About PatternsbyGwen:  Hi my name is Gwen. I’m a 27 year old who grew up loving all crafts.  I started doing stained glass at age 24 when I moved to a big city and took an intro to stained glass class at the local art center. I was hooked! I have a number of other hobbies that I mean to tie in with stained glass. It captures my imagination like no other medium!
A great tip Sarah shared was to encourage independence in smaller children so they can be playing alone and entertained at least for a short time while you do some work. Sarah has been able to achieve her goal of making a part-time income on her own terms with lots of flexibility. Although she tries to continually create new products, she knows that her business was built to allow for flexibility and put her family first.  So Sarah doesn't stress if she can't add new products for a while.  Her business works for her – not the other way around!
I wanted to be that girl. Even though I had achieved my first dream at that point where I was able to make all my money online as a virtual assistant basically, I was still trading hours for dollars. I knew that my finances would take a hit as a result of taking a vacation. I did NOT want to feel like my money was running out while I was traveling. I did NOT want to come home broke.
A year passed. 2014 was drawing to a close and I had made a whopping total of...$186.00 Then, in December of 2014, I decided to put together something that was a little more exciting than a single page printable. I created what I called the "Plan, Do, Review" kit. It was super simple but useful, and yes - assembled painstakingly with Picmonkey. (Pssst! I no longer sell that kit in my Etsy store, but you can get it here for free with this secret link ;) >> Click HERE for the Plan, Do, Review kit.)
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