If something is a HUGE seller for you and it is not evergreen, then for sure it is worth updating frequently yourself or by hiring a Virtual Assistant to help. I am not saying you should make everything evergreen or not, just that if you want to keep it truly passive it is best to pick something that is going to stay “in fashion” for quite a while.
One more of my vintage illustrations: this time shabby-looking old fashioned retro photo camera. Illustration is based on my father's old Fujifilm finepix x100 camera. I had never used  this camera, I prefer instant digital photos. I can't imaging paying on each and every photo, just to see it. But I like vintage things and vintage clip art and I enjoy to share my finds. 
Find birthday cards for mom, dad, sisters, spouses, sons-in-law, nieces and so many other relationships. Any card will let the birthday boy or girl know you're thinking of them. Even if you live hundreds of miles away, try our Sign & Send service to have a handwritten signature added to any birthday card and mailed for you. If you need a little inspiration to get started, read some tips from Hallmark writers for what to say in a birthday card.
Definitely an idea but less time consuming to do just one or the other. Also I'm thinking of the confusion for the customer. From what I see some digital download shop owners will offer physical prints but they do it as a "blank" store item customers can buy and then reference the image they want printed so I might do that. Do you sell digital downloads or physical prints?

Pinterest is a great way to market your products, especially on Etsy. Pinterest is a very visual platform and having beautiful pictures of your product in pins is a great way to get some clicks to your shop and products that will hopefully convert into sales! Word of mouth is great too! Tell friends, family, and it’s a good idea to whip up some business cards for your Etsy shop that you can hand out to people you meet if it comes up in conversation.
None of the early appearances of the "Happy Birthday to You" lyrics included credits or copyright notices. The Summy Company registered a copyright in 1935, crediting authors Preston Ware Orem and Mrs. R. R. Forman. In 1988, Warner/Chappell Music purchased the company owning the copyright for US$25 million, with the value of "Happy Birthday" estimated at US$5 million.[10][11] Based on the 1935 copyright registration, Warner claimed that the United States copyright will not expire until 2030, and that unauthorized public performances of the song are illegal unless royalties are paid to Warner. In one specific instance in February 2010, the royalty for a single use was said to be US$700.[12] By one estimate, the song is the highest-earning single song in history.[13] In the European Union, the copyright for the song expired on January 1, 2017.[14]
Whether you use our print option or send your greeting online​, our gallery of Birthday Cards offers a wide variety of styles and designs, including many that let you insert a favorite photo, and you can access the Stickers Menu for multiple categories of fun images to add to your project. We provide texts you can send as they are, or you can customize them to include your own thoughts or a shared memory. Keep the font we chose or opt for one of thirty-six available fonts in thirty color choices.
I'm about to start a Etsy store. I'll be selling art prints. I can't decide whether to sell downloads or physical prints. If I do physical prints I'll be using the Printful integration. I've done some research on Etsy and I see others selling downloads and from the looks of it they are making a killing. 80k in sales of 6 dollar downloads over just a few years. So there is definitely a market for it. I realize however some people might not want the hassle of printing themselves. Which is why I am questioning the digital download idea. However, as I said the digital download shops seem to be doing really well. More then just a few I've found are doing well. I realize that there is always the possibility of someone stealing my work after downloading. I'm fine that since really if someone buys a physical print they could technically make a high quality scan of it and then do the same as they might with a download. For those that offer downloads what is your experience?
We downloaded the available Mac greeting card programs – there are only six we could find that keep their software up to date and seemed safe to download – and tested them over the course of several weeks. In total, we spent about 40 hours designing cards and playing with the programs’ features so we could make well-informed comparisons between them. We created some event and holiday cards from scratch and with the provided templates. In each program, we also made invitations to a summer ice cream party to see if the software could help us make the designs we had in our heads a reality.
Artist Notes: This is a humorous birthday card especially for dog lovers. It features a colour photographic image of a Jack Russell Terrier Dog leaning forwards with his paws and nose cutely resting on the arm of an office chair. The text above the photo reads 'I've been pondering life, the universe and all that, and I've totally worked out what's most important ...' And inside it reads '... You and cookies, although not necessarily in that order' 'HAPPY BIRTHDAY'
This card has optional greetings: Merry Christmas!, Season's Greetings!, Happy Holidays!, Happy Christmas!, Happy New Year!, Have an Ice Day!, Thank You!, Celebrate!, Happy Solstice!, Happy Birthday!, Happy Belated Birthday!, Happy Anniversary!, Happy Valentine's Day!, I Love You!, Get Well Soon!, Congratulations!, You're Invited!, Come to the Party!, Just Saying Hi!, Thinking of You!, [No Caption]
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